I sing Peter Shankman‘s praises often. Not only is he is an awesome man, he responsible for HARO, which is a thrice daily staple in my email diet. HARO is responsible for countless placements of mine and I shop its advertisers. I love the community that he has made (online and offline) and I don’t consider him a guru, a maven, or any of the like–he is just a guy that loves life and is living it like it’s golden. Did I mention he was an Ironman?
Peter, yes we are on a first name basis even though we have not officially met in person but one day after one of these meetings, conventions, etc that we are both at I will pull out my ninja moves and formally introduce myself.
The tagline of the book is just that a tagline–the book delves into fantastic ways to use social and viral technologies to really get you psyched and use in your own customer service practices.
Social media is not a fad and it should not be ignored. If you aren’t taking advantage of social media, you are behind on the curve. Time should not be a deterrent because anything that helps your business for not a lot of time, and not a lot of money–hey, you should be doing. Peter illustrates how listening, really listening, to your customers is the key to success. He shows real life stories from hotel stays, lost luggage, and skyscraper analogies to keep people talking about you.
As President and CEO of a PR firm, I want to build customer loyalty, trust, and credibility online and offline. Peter shows us that you can do this and more if you engage in online customer service practices. It is all about making your customers feel like rock stars from the word GO. It doesn’t sound like rocket science but so many businesses miss the mark thus missing out of many opportunities.
Peter’s book is a must-read for those wanting more–and he definitely delivers it in Customer Service: New Rules for a Social Media World.
What did you think of Peter Shankman’s newest book? What do you suggest PR Diva read next?