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Who doesn’t want to create killer blogs, podcast, videos, ebooks, and webinars? Content Rules, by Ann Handley, Chief Content Officer for MarketingProfs, and C.C. Chapman, Founder of Digital Dads, promise this and more in their book Content Rules. But do they deliver? Absolutely! This book shows you how to market your business, reach new customers, and create long-lasting loyalty with CONTENT.
Now is the time to take part of this tremendous opportunity to create content that truly speaks to your audience. But how actually do we go about creating content? In the forward by David Meerman Scott, author of The New Rules of Social Media, asserts that we must tell “compelling, conflict-driven stories”. Throughout Content Rules, Chapman and Handley show how to construct interesting and valuable information using many of the skills journalists and storytellers use. Businesses can use these skills on blogs, YouTube, Facebook, Twitter, and other online platforms to engage directly with customers and prospective customers. These customers will share the content with each other and all across the web without you having to create buzz the old-fashioned way by cold-calling, advertising, and direct mail. By creating customer-focused, compelling, and interesting content, you are earning the attention of people and driving in new business.
Content Rules gives you the tools you need to create remarkable blogs, podcasts, webinars, ebooks, and other web content that will build a loyal customer base and establish credibility. It will give energy, life, purpose, and value to your web content and build long-lasting relationships “to convert browsers into buyers and customers into reulars or (better yet) rabid fans, ambassadors, and advocates”. Content Rules is the essential guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.
PR DIVA loves the real-world examples from the US Army and Kodak and how the book is chock full of methods, tips, and ways to “steal” tried-and-true ideas. It is remarkably clear and concise. Thinking like a publisher, telling a compelling story, and engaging our customers with relevant, interesting, and engaging content will improve your business!
